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The K-pop question

KATSEYE's 'Animal' Is Top 10 in 16 Countries. Not One of Them Is Korea

Is KATSEYE K-pop? Their song 'Animal' is in YouTube's weekly top 10 in 16 countries, but not Korea, Japan or Thailand. What the chart map says.

Min Key,

Photo: HYBE LABELS

We read YouTube's weekly chart in 69 countries this morning and wrote down where KATSEYE's 'Animal' sits. Sixteen have it inside their weekly top 10: Denmark, the United Kingdom, Norway and Sweden at four, Ireland, the Netherlands and the United States at five, Australia, Canada and Finland at six, Belgium, Switzerland, Iceland, New Zealand and Singapore at seven, Luxembourg at eight. Iceland also has it at number one on today's list.

Now look at the gap. Korea is not there. Neither is Japan, Thailand, Indonesia, the Philippines or Taiwan. On the same charts, on the same morning, LISA's 'SaWaDiKa' is number one for the week in Korea, Japan, Thailand, Hong Kong, India, the United States and six more. One of those two maps belongs to a K-pop record. The other one belongs to something else, and the group who made it was assembled by a Korean company.

How KATSEYE was built

The group came out of The Debut: Dream Academy, a 2023 reality competition run jointly by HYBE, the Korean company behind BTS, and Geffen Records in Los Angeles. More than 120,000 people applied, according to the Korea JoongAng Daily, and the finalists trained for about a year before the lineup was fixed. KATSEYE debuted in June 2024 with six members: Daniela Avanzini and Megan Skiendiel from the United States, Lara Raj, Indian-American, Manon Bannerman from Switzerland, Sophia Laforteza from the Philippines and Yoonchae Jeung from South Korea. They live and work in Los Angeles.

So the training system is Korean and one member in six is Korean. That is the case for calling them K-pop, and it is the whole case.

What 'Animal' actually is

'Animal' arrived on 24 July 2026 as the second single from the EP Wild, which went to number one on the Billboard 200, the group's first. The song is in English. Its writers, per its Wikipedia entry, are Omer Fedi, Blake Slatkin, Ed Sheeran and Johnny McDaid, the last two a songwriting pair with a long run of hits behind them, Sheeran English and McDaid from Derry. Fedi and Slatkin, both Los Angeles producers, made the record. Cody Critcheloe directed the video, and Demi Moore appears in it, a fact a comment with 10,000 likes complains nobody is discussing.

The lyric is about a double life, and it is sung to someone else rather than about the singer. In public this person runs the show, dresses sharply, keeps her own hours. Behind closed doors she is out of control, and the singer is the one who knows it and keeps the secret. The chorus puts both halves in one line: nobody knows, and yet out dancing everyone catches a glimpse. That is a pop conceit as old as disco, written for an English-speaking audience, with no Korean word anywhere in it.

We measured the video's audio to see how it is put together. It runs 3 minutes 11 seconds, and a beat detector reads about 152 beats per minute, twice the pace you would count with your foot. The level climbs steadily from the first verse and sits near the top for the last two minutes, which is what a song built on one repeated hook does. Its Wikipedia entry gives the key as C minor; our automatic estimate reads C major, and automatic key detection is often wrong by exactly that distance, so treat the published figure as the better one.

What the video shows, and who is in it

Cody Critcheloe's video sets the same idea in an industry room. The group performs for executives who barely look up, a wardrobe disaster follows, and Demi Moore appears to fix it, after which the whole thing turns into a glitter routine. It is a joke about being judged by people who are not watching, made by a group that was assembled on television in front of an audience that was.

KATSEYE 'Animal' MV capture: a member with long platinum hair, heavy eye make-up and dark lipstick looks straight at the camera in a suit jacket, a window blind behind her
The video keeps cutting between an office and the red room. Still: HYBE LABELS / YouTube

The comments are not arguing about Korea

Under the video, the loudest thread is about singing. The top comment, at 145,000 likes, is relieved that the group is finally getting full verses instead of a hook built for short videos. The next three, at 87,000, 74,000 and 41,000, are about hearing Lara Raj and Sophia Laforteza sing without heavy processing. Two comments credit Ed Sheeran directly for that. Nobody in the forty most-liked comments asks whether this is K-pop. The audience that shows up for 'Animal' treats it as a pop record by a group they follow, which is also what the chart map says.

So is KATSEYE K-pop?

Sources describe them as a pop group trained in the K-pop system rather than as a K-pop act, and the group itself has not settled it. Speaking to the Korea JoongAng Daily in July 2026, the members answered the question sideways: what matters, they said, is that the genre has built a community that reaches across languages and backgrounds. That is a diplomatic answer to a question about paperwork.

The useful answer is that the label describes a factory, not a product. The factory is Korean: an audition show with 120,000 applicants, a year of training, a choreography-first release schedule, a company that has done this before. The product is an English-language pop single written in the Anglo-Irish hit trade, produced in Los Angeles, and sold, as the chart shows, to Northern Europe, the English-speaking world and Singapore. Their other current hit, KATSEYE's 'Hootie Frutti', lands in 18 countries and draws nearly the same map.

Which is why the label matters less than what it is used to predict. If you call them K-pop and expect Korea to follow, the numbers say no. If you call them pop and expect the K-pop machine to stop mattering, look at how the song was made and who trained them. KATSEYE is the first group big enough to make the question uncomfortable, and 'Animal' is the record that makes the two halves impossible to separate.

What this means for anyone tracking the charts

For readers who follow where songs travel, KATSEYE is now the clearest test case of a trend we keep running into on the global music trends page: the machinery that makes a hit and the map where it lands have come apart. A Korean method can produce a record that never charts in Korea; a Thai soloist in a Korean group can be number one in Bangkok, Seoul, Tokyo and Los Angeles at the same time. The old shorthand, that a genre name tells you where the listeners are, has stopped working.

One more thing the map shows: a hit no longer needs the genre's home country. Two months after release, the group had 106 million views on this video alone, a number one album in the United States and a Grammy nomination for best new artist, without charting in the country whose method built them.

About the data

  • The country list in the opening paragraph is ours. On the morning of 20 September 2026 we opened YouTube's weekly chart for each country it publishes one for, 69 in all, plus the daily list for 68, and noted every place 'Animal' appears in a top 10. The same pass produced the LISA and 'Hootie Frutti' comparisons. We print positions, never the charts themselves. View and like figures, and the forty most-liked comments, were taken from the video page that morning. Tempo, key and level are our own reading of the video's soundtrack, a file we deleted once measured, which is why the published key is the one quoted where the two disagree.
  • We read the lyric and give its sense in English; the words themselves stay with the recording. Formation, membership, debut, EP and single dates, songwriting and production credits, the video's director and the Billboard peaks are from the Wikipedia entries for Katseye and for 'Animal'. The audition figure, the year of training and what the members say about K-pop as a community are from the Korea JoongAng Daily of 16 July 2026.
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